Privacy policy

Last updated: May 25, 2026

Liberty Niche Boutique operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated fragrance shopping experience (the "Services"). Liberty Niche Boutique is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, and payment confirmation.

  • Account information including your username, password, security questions, fragrance preferences, and shopping settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist (such as specific perfumes or testers), purchase, return, or cancel, and your past transactions.

  • Communications with us including the information you include when sending a customer support inquiry or seeking fragrance recommendations.

  • Device and Usage information including your IP address, browser type, network connection, and how and when you navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, make a purchase, or communicate with us.

  • Automatically through the Services via your device and through the use of cookies and similar technologies.

  • From our service providers including Shopify, who collect or process your personal information on our behalf.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To perform our contract with you, process your payments, fulfill your orders, remember your olfactory preferences, arrange for shipping, and create a customized shopping experience (such as recommending fragrances related to your past purchases).

  • Marketing and Advertising: To send promotional communications by email or text message, and to show you online advertisements based on items you previously purchased or added to your cart.

  • Security and Fraud Prevention: To authenticate your account, provide a secure payment experience, and detect possible fraudulent activity.

  • Communicating with You: To provide you with customer support and maintain our business relationship.

  • Legal Reasons: To comply with applicable law or respond to valid legal processes.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:

  • With Shopify and Vendors: Third parties who perform services on our behalf (e.g., IT management, payment processing, fulfillment, and shipping).

  • With Business and Marketing Partners: To provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices.

  • Legal Obligations: In connection with a business transaction, to comply with legal obligations (including responding to subpoenas), and to protect or defend the Services and our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on whether we need the information to maintain your account, provide Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

  • Right to Access / Know: Request access to personal information that we hold about you.

  • Right to Delete: Request that we delete personal information we maintain about you.

  • Right to Correct: Request that we correct inaccurate personal information.

  • Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails.

If you reside in the UK or European Economic Area (EEA), you may also exercise the following rights:

  • Objection to Processing and Restriction of Processing: Ask us to stop or restrict our processing of personal information for certain purposes.

  • Withdrawal of Consent: Where we rely on consent, you have the right to withdraw it at any time.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Since we are based in Portugal, you also have the right to lodge a complaint directly with the Portuguese supervisory authority, the CNPD (Comissão Nacional de Proteção de Dados), or your local data protection authority within the EEA.